Every aspect of your public facing business has to be correct or you run the risk of alienating your customers. You know that, we all know that – but even down to toilet roll dispensers? Really? Well, yes, actually. When you think about it, it's usually the little things that let an image down: and they're always the things that stick in the mind of someone who has just visited your place. Take Dolphin dispensers, for example. Such a small thing, and not really very expensive for a business to buy – but they bring a whole new dimension to the bathroom experience.
A word about customer experience first. Things basically start going wrong when a customer notices something – because he or she normally notices things that are out of place, or don't fit with the vibe of your place, or whatever. So: the bathroom experience should ideally be pleasant, well serviced and without any obtrusive factor.
Dolphin dispensers allow owners of public facing businesses to play it cool where bad impressions are usually formed the easiest. Anyone who has ever used a toilet where the paper dispenser bulges out of the cubicle side like some kind of plastic carbuncle, or ended up fighting with a huge white object with a mouth like a T Rex for the single sheet of paper it is prepared to dispense, knows what we are going on about here. Why white plastic? Why so hard to use? It's hard to think of three things that stick out more in a bathroom where everything else has been impeccably done. Nice tiling, nice lighting, subtle mirrors, a good scent, the whole bit. And then these white plastic things that bites you and won't let you at the toilet paper.
Dolphin dispensers are uniformly good looking. They're made of chrome plated nickel, which looks like brushed aluminium and will go with any colour scheme or decor theme. They can be inset into walls, presented under counters: there's even one that combines a soap dispenser and napkin release, under an all in one built in mirror cabinet. Now that's good design, see – an excellent use of space and the understated look of a material that doesn't smudge and isn't glaringly out of place in its surroundings.
Get into a cubicle that has been fitted out with Dolphin dispensers and the first thing you notice is space. In fact, that's the only thing you notice – and that's good, because it's the only thing you should notice. An awareness of space is fine in our customer experience model because it is an awareness that everything is as it should be.
The reason there is so much space? Because Dolphin type dispensers have been made to be classy, unobtrusive and completely in keeping with the theme of whatever bathroom you happen to find them in. It's that simple. Why use horrible big plastic nasty things when you could have Dolphin dispensers instead? No one will ever notice but you: and that's basically the point.